Privacy Policy

Your privacy is very important to Branch Basics (“Branch Basics,” “we,” “us” or “our”). This privacy policy (this “Privacy Policy”) spells out our commitment to protecting the privacy of our customers and other visitors to our website. This Privacy Policy describes how Branch Basics collects and uses the personal information you provide to us on our website: (the “Site“). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.


You should read this Privacy Policy carefully.  We recommend saving and retaining a copy for your future reference.  By accessing, browsing, using the Site, or otherwise engaging with us, you confirm that you have read, understood, and agree to this Privacy Policy as well as our Terms and Conditions of Use (“Terms and Conditions”), as well as any other applicable terms or agreements.  If you do not agree to this Privacy Policy, then you may not use our Site or services. If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described below in the “Contact Information” section below.


We reserve the right to change this Privacy Policy at any time.  We will post any changes to this Privacy Policy on the Site and will endeavor to notify registered users of such changes via an email message sent directly to such users.  Accordingly, you should check this Privacy Policy from time to time in order to familiarize yourself with any changes.  Your continued use of the Services constitutes your acceptance and agreement to the most current version of this Privacy Policy.



We collect personal information from you to provide an efficient, meaningful and customized experience for you on the Site.  We collect personal information directly from you, such as when you open an account.  We also collect information when you interact with the Site, for example, through the use of cookies.  

We collect the following personal information from you:

  • Contact information such as name, email address, mailing address and phone number
  • Billing information such as credit card number and billing address
  • Unique identifiers such as username, account number and password
  • Preference information such as product wish lists, order history and marketing preferences
  • Email addresses of friends or other people you would like us to contact
  • Other information you voluntarily provide and other information you upload to the Site

We use the information that we collect from you in order to:

  • Fulfill your order
  • Send you an order confirmation
  • Send you requested information
  • Respond to customer service requests
  • Administer your account
  • Send you marketing communications
  • Respond to your questions and concerns
  • Improve the Site and marketing efforts
  • Conduct research and analysis
  • Display content based upon your interests

In addition, as is true with most websites, we automatically gather information about you and your computer as you use the Site.  This information includes:

  • Information regarding your use of the Site, such as which pages were visited, your frequency and timing of access, the referring and pages from which you visit and what you click on while at the Site
  • Information regarding the device you are using, such as the hardware model, operating system, browser information and IP address
  • When you access our Site via a mobile device, we may collect mobile network information, including telephone number, a device identifier, mobile carrier and other device attributes
  • Information about your location that may be determined from GPS or other tools

We collect, store and use this information for system administration, order verification, internal marketing and system troubleshooting purposes.

To review and update your personal information to ensure it is accurate, contact us using the contact information provided at the end of this Privacy Policy.


If you decide to invite a third party to create an account on the Site, we will collect your and the third party’s names and email addresses in order to send an email and follow up with the third party. You are solely responsible for obtaining whatever consents from the third party that may be required by law to allow us to access and upload the third party’s name and email address as required above. You or the third party may contact us at to request the removal of this information from our database.


We will share your personal information with third parties only in the ways that are described in this Privacy Policy. We do not sell your personal information to third parties, and we do not authorize the collection of our customers’ or visitors’ personally identifiable information by any third parties for the third parties’ use. 

We may hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, processing transactions, shipping and handling your order(s), or performing statistical analysis of our services. We will only provide these companies the personal information they need to provide these services to us. We will endeavor to require that such companies maintain the confidentiality of your information that we share with them and that such companies are prohibited from using that information for any purpose other than providing services to us.

We may also disclose your personal information:

  • As required by law, regulation or court order (i.e., to comply with a subpoena or similar legal process)
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request
  • To any other third party with your prior consent to do so

If Branch Basics engages in a joint promotion with an affiliate and/or partner, we may share your contact information with our affiliate and/or partner to be used in relation to the promotion.

We may share non-personal information (such as the number of daily visitors to a particular web page or the size of an order placed on a certain date) with third parties, such as advertising partners. This information does not directly personally identify you or any user.

If Branch Basics is involved in a merger, acquisition or sale of all or a portion of its assets, we will endeavor to notify you via email or a prominent notice on the Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.


You may elect to receive SMS text messages from Branch Basics. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on the Site and may prompt messaging such as “cart abandon” messages. To the extent you voluntarily opt to have SMS text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to any of our text messages. For more information about SMS text messages, please see our Terms and Conditions.


The Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site, and another entity may collect personal data or other information from you. Branch Basics has no control over, does not review, and cannot be responsible for, these third party websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these third party websites or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. Any links to third party websites or locations are provided for your convenience and do not signify our endorsement of such third parties or their products, content or websites.


The Site uses Google AdWords and Facebook remarketing services to advertise on third party websites to previous visitors to the Site. This means that we may advertise to visitors to our Site who haven’t yet completed a task; for example, using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, a site in the Google Display Network, or somewhere on Facebook. Third-party vendors, including Google and Facebook, use cookies and other tracking technologies to serve ads based on someone’s past visits to the Site. These technologies may collect may collect information such as your IP address, time of visit, whether you are a returning visitor and any referring website.  Any data collected will be used in accordance with this Privacy Policy, as well as the respective privacy policies of Google and/or Facebook (as applicable).

We also use Google and Facebook remarketing services to collect data about visitors to our Site to, among other things, deliver advertising content on sites across the internet in a manner that is specifically directed toward the interests expressed by the visitors while on our Site. You can opt-out of these remarketing services by visiting the links below:

  • For Google
  • For Facebook



You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in those emails, updating your communications preferences in your membership account on the Site or contacting us using the contact information provided at the end of this Privacy Policy.

You may change any of your personal information in your account by editing your profile within your account or by sending an email to You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep such information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud tracking or similar purposes.


We may send one or more cookies to your computer or other device in connection with your use and access to the Site.  Cookies are small text files of information stored by the Internet browser on your computer’s hard drive. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit the Site.

These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, other technical information as well as browser navigation events and session information, such as your profile information and preferences relating to your use of the Site.  Such technologies can also be used to collect general usage and volume statistical information.   Our cookies do not collect personal or confidential information and are not spyware. They collect information that allows us to understand how you use the Site.

It may be possible to block cookies by changing your Internet browser settings to refuse all or some cookies.  If you choose to block all cookies, you may not be able to access all or parts of the Site.

At this time, the Site and the Branch Basics mobile application do not recognize automated browser signals or other similar mechanisms regarding tracking of online activities. 


The Site contains electronic images known as web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how the Site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

We use a third party to gather information about how you and others use the Site. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how the Site is presented and used.  As described above, such third party is only permitted to gather such information in order to provide services to us.


As you browse the Site, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll (, then enables us to present you with retargeting advertising on other sites based on your previous interaction with the Site. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit to opt out of AdRoll’s and their partners’ targeted advertising.


The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

If you have any questions about security on the Site, please contact us using the contact information provided at the end of this Privacy Policy.


We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act) and do not intentionally collect any information from anyone under the age of 13. If a child under age 13 submits personal information to us and we learn that the personal information is the information of a child under age 13, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under age 13, please contact us at


Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent. As part of the California Online Privacy Protection Act, all users of the Site may make any changes to their information at any time by logging in and editing their profile.  In addition, you have the right to request removal of unwanted data that you provide us. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. Please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).

The following sections pertain to the rights of user in California:

We collect the following personal data about our California consumers:

  • Personal identifiers, such as real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers;
  • Signature, physical characteristics or description, telephone number, passport number, state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information;
  • Characteristics of protected classifications under state or federal law (such as sex or age);
  • Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
  • Biometric information;
  • Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement;
  • Geolocation data;
  • Audio, electronic, visual, thermal, olfactory, or similar information;
  • Professional or employment-related information;
  • Education information that is not publicly available personally identifiable information as defined in the Family Education Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99);
  • Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes; and
  • Sensitive personal data, such as [XXX].

This information is collected and used for the purposes described above in this Privacy Policy.

We do not knowingly sell or share personal data of California consumers under 16 years of age.

California Civil Code Section 1798.83, known as the “Shine the Light” law, permits Users who are California residents to request and obtain from us a list of what personal data, if any, we disclosed to third parties for their direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Request may be made only once a year and are free of charge.


We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Site prior to any changes becoming effective. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.


If you are a non-U.S. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your data, you consent to any such transfer.


You can contact us about this Privacy Policy by writing or emailing us at the address below:

Branch Basics

1350 Lagoon Ave., Suite 920

Minneapolis, MN 55408

United States


Phone: 800-414-1210


**This Privacy Policy was last updated on March 30, 2023**